be rad adventure company inc.

Empowering you to seek adventure while developing skills and spending time outside with other rad people!


Meet the Coaches & Guides!

We love building products for you

Sam Bosence

Founder | Owner | Coach

Sam is the Founder & Owner of Be Rad Adventure Company, mom of a wild 3-year-old, and 

  • Professional Mountain Bike Instructor Association Level 1 Certification
  • Sprockids Mountain Biking Youth Instructional Leader Certification
  • Mountain Bike Atlantic Collective Advisory Committee Member
  • Pedal & Paddle Coach
  • Trail Run & Paddle Guide

Emily Lennon

Mountain Biking Coach

Emily is a local Science Teacher, Trail Miner, Adventure Mama, and all-around outdoor enthusiast!

  • Bike Instructor Certification Program Level I Certification
  • Pedal & Paddle Coach

Lindsay May

Trail Running Guide

Lindsay is an avid Ultimate Frisbee player, a Knitter-Extraordinaire, and simply rad!

  • Trail Run & Paddle Guide
  • Pedal & Paddle Guide

Greg Bosence

Mountain Biking Guide & Trail Crew

Greg has been biking the NB trails since he was a teenager. He is always happy to show off the local trails, and spend time with others who have a passion for the outdoors.

MJ Maltais

Mountain Biking Guide

MJ is our French Canadian connection and life of the party!

  • Pedal & Paddle Guide

Lydia & Lauren

Trail Crew

Lydia and Lauren are the trail crew that help us with all of the logistics that go into planning awesome days for you!