Be rad adventure company inc.

Empowering you to seek adventure while developing skills and confidence

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Our Story

The idea to begin offering outdoor adventures came to our Founder, Sam, as she was enjoying epic mountain bike rides on amazing single track trails, trail runs through the lush forests, coastal hikes, vertical climbing adventures, and swimming in the lakes, rivers, and the Bay! Atlantic Canada has so much to offer!


Our Name, Be Rad

Did you know that “Radler” translates to “Cyclist” in German!? In Germany, it is common for cyclists to order a radler or spritzer beer at a trailside pub when taking a break from cycling. Growing up between Germany and Canada, Sam heard this word being used often in the cycling community. “Rad” translates to "Wheel", and we wanted to use it seeing how we like both the word for its awesomeness and for its use when it comes to you just being rad on two wheels!


Our Mission

We want to guide you through our natural landscape and we want you to be part of an amazing community. We are your coaches and your local connections to the best authentic outdoor adventures.

We want to empower women, men, and youth to explore their rad side and choose a real adventure!


Supporting the Trails

We are dedicated to supporting the hard work that is maintaining trail networks. So, we decided that for each of our events, we will donate a portion of the registrations to the local trail network. $5 for every registered participant!

Your participation in our events will support the local trails!

Be Rad Adventure Company Inc.


Be Rad Adventure Company is a tour operator and guiding company based in New Brunswick and operating in Atlantic Canada. Our certified local MTB Instructors help you develop your skills and empower you to be your rad self while enjoying our fully curated, Rad Adventures!


« Be Rad Adventure » est une entreprise basée au Nouveau-Brunswick qui offre des visites guidées dans le Canada atlantique. Nos moniteurs certifiés de vélo de montagne vous aident à développer vos compétences et votre assurance, vous permettant de vous dépasser tout en profitant de notre sélection d’aventures « Rad » personnalisées!


Services include single and multi-day mountain biking Adventures, guided mountain biking tours of trail networks, and private and group mountain biking lessons.


Les services proposés comprennent des aventures en vélo de montagne sur une ou plusieurs journées, des visites guidées en vélo de montagne sur des réseaux de sentiers, ainsi que des leçons de vélo de montagne privées et en groupe.