Be Rad Adventures

Empowering you to seek adventure while developing your mountain biking skills

 New Brunswick, Canada

Be Rad Adventure Company is a guiding company based in New Brunswick! Our team includes a wicked crew of certified Mountain Bike Instructors, Be Rad Guides, and Ambassadors who are here to help you develop your skills and empower you to be your raddest self!


Together, our team offers single- and multi-day mountain biking Adventures, and private and group mountain biking lessons called Skill + Ride Sessions!


Our home trail network is Rockwood Park, but we are working with our partners and friends in other trail communities across New Brunswick, Prince Edward Island, and Nova Scotia to offer you all some rad mountain biking experiences!


« Be Rad Adventure » est une entreprise basée au Nouveau-Brunswick qui offre des visites guidées dans le Canada atlantique. Nos moniteurs certifiés de vélo de montagne vous aident à développer vos compétences et votre assurance, vous permettant de vous dépasser tout en profitant de notre sélection d’aventures « Rad » personnalisées! Les services proposés comprennent des aventures en vélo de montagne sur une ou plusieurs journées, des visites guidées en vélo de montagne sur des réseaux de sentiers, ainsi que des leçons de vélo de montagne privées et en groupe. »

Our Name, Be Rad

Did you know that “Radler” translates to “Cyclist” in German!? In Germany, it is common for cyclists to order a radler or spritzer beer at a trailside pub when taking a break from cycling. Growing up between Germany and Canada, Sam heard this word being used often in the cycling community. “Rad” translates to "Wheel", and we wanted to use it seeing how we like both the word for its awesomeness and for its use when it comes to you just being rad on two wheels!


Our Mission

We want to guide you through our natural landscape and we want you to be part of an amazing community. We are your coaches and your local connections to the best authentic outdoor adventures. We want to empower women, men, and youth to explore their rad side and choose a real adventure!

Huddle: New Outdoor Tourism Company Wants To Take You On An N.B. Adventure

May 17, 2019  by Cherise Letson

SAINT JOHN– A new business out of Saint John is planning to provide curated outdoor adventures that showcase the natural beauty of New Brunswick and the Maritimes.


Be Rad Adventures is an outdoor event company and tour operator that specializes in multisport adventures for women, co-ed groups and families.

“We’re looking at trail networks and parks in New Brunswick” said Sam Bosence, the company’s founder and owner. “Water and trails are what we’re looking for and are trying to bring people to.”


The idea to start the business came a few years back when Bosence was on maternity leave. An avid mountain biker, rock climber and all things outdoors, she was looking for something that would encompass all those things into a fun outdoor experience while also helping her increase her skill level.


“I was trying to think of something that tied it all together because I was doing the club rides and hanging out with the different communities, but what I wanted was getting them all in one place,” she said. “I saw that they were doing that a lot on the West Coast of North America where they have single and multi-day evens that are centered around adventure and community and a lot of them are specifically for women.”


Bosence really wanted to go on one of these kinds of adventures, but she didn’t really want to travel across the country to go to one. That’s when she realized she could just create one herself.


“I started chatting with people and I realized, ‘why am I trying to gather my funds to go across the country when we have the trails here?’ ” she said. “We have the rivers, we have the lakes, we have the Bay, we have the hills and we already have a bunch of really cool outdoor enthusiasts. I could just bring this here. I can do this.”


Be Rad’s first event will be a women-only event, which is called “She Rad Adventures.” Taking place June 15th, it will be a one-day skills clinic and multi-sport retreat (mountain biking and paddleboarding) at Rockwood Park in Saint John. All participants will receive instruction, coaching, and encouragement from certified mountain bike instructors Sam and Emily. The event is almost sold-out.


“It’s a hands-on adventure planned out for them and we’re going to escort them on the trails and the water and give them high-quality gear and instruction,” said Bosence. “We’re literally there to catch them and we’re trained to do that and get them through the tough sections.”


You don’t need to be super athletic to take part in Be Rad events, said Bosence. You just need to open to an adventure and meeting new people.

“They don’t have to be an avid anything. They don’t need to be triathlete fitness level,” she said. “I’m looking for people who enjoy traveling and are also interested in developing skills and being part of an outdoor community.”


Starting out, Be Rad will focus on New Brunswick events, then expand into the rest of the Maritimes. The goal is to eventually introduce multi-day adventures, which would include overnight accommodations, meals, music and more.


“The plans are grand. We’re trying to show off some of our local landscape and the community that we have here” said Bosence. “It’s really just to grow a really healthy, respectful community of people who happen to like mountain biking and being outside.”

Interview: Catching Up With Be Rad Adventures

Higgins Insurance

May 2020


Today we are proud to introduce Sam Bosence, Emily, Greg, MJ, Lydia, Lauren & Lindsay from Be Rad Adventures. A company to empower you to seek adventures and introduce you to mountain biking while developing your mountain bike skills. Biking is a great opportunity to explore new roads, make friends and discover the Maritimes.


Be Rad Adventures will make trip plans for you, adjust your training, and motivate you in a safe environment. They will help you build trust, provide encouragement, and improve your wellbeing. Be Rad Adventures is a great place for beginners and seasoned riders to enjoy mountain biking.


What is Be Rad Adventures?

Be Rad Adventures Company is a guiding company based in New Brunswick! Our team includes a wicked crew of certified Mountain Bike Instructors, Wilderness First Responders, and Trail Guides who are here to help you develop your skills and empower you to be your raddest self!


Together, our team offers single and multi-day mountain biking adventures, and private and group mountain biking lessons called Skill + Ride Sessions!


Our home trail network is Rockwood Park in the port city of Saint John. We are also working with our partners and friends in other trail communities across New Brunswick, Prince Edward Island, and Nova Scotia to offer you all some rad mountain biking experiences! Some of our Be Rad MTB Adventures are weekend experiences that include guided mountain biking rides, trailside lunches, accommodation, and aprės-ride fun!


How can I get into Mountain Biking?

Find a riding buddy you feel comfortable with and invite them out! Sometimes all it takes is for someone to have a friend give them a little nudge to try something new.


Follow your local cycling/mountain bike association as these platforms often welcome new members with open arms and you can find out when organized rides are or post when you are looking for a buddy to ride with.


Lydia says she was lucky enough to have Sam as her gatekeeper to mountain biking! New to mountain biking, Lydia would recommend coming out to one of our skills sessions or adventures to dip your toes into the sport. The atmosphere and people alone will be enough to get you coming back for more!


Do you have any beginner Mountain Biking tips?

Practice operating your controls. You will benefit from knowing how to change your gears and use your brakes properly when you are navigating singletrack trails! This way, you can concentrate on your riding and avoid distraction. Practice on a flat section of your road or a trail, and then move to a hill.


Emily recommends getting your bike tuned up at your local shop before you ride for the season. There is nothing more frustrating and distracting than having a bike that is not working properly.


Proper positioning is also important for beginners as this is the foundation to success. Being too far forward or backwards can land you in a dangerous scenario and can impact your confidence in your ability.


Lydia recommends that you keep biking! It can feel very intimidating at first, but the more you bike, the faster your confidence will grow. It might even start to feel a bit easier (but don’t worry, still lots of challenge and room for progression).


Lindsay benefited from biking with a group of other ladies to gain confidence on the trails. Biking with Sam and her crew created a positive and welcoming environment to improve her skills!


What do you love the most about biking?

The meditative state of mind, community we ride with, and the amazing feeling after riding the trails for a few hours. We really love the high-fives and woots on the trails when you see a friend try a section of trail they have been avoiding. Greg always says it’s about the smiles not the miles 🙂 We are also huge fans of the après-ride pint and pizza!


Emily enjoys having a couple hours to be outside and to think about what line to pick and just be in the moment. It’s a great way to clear the mind.


For Lauren, nothing beats the feeling you get when you finally get that tricky climb you’ve been working on!


Tell us about trails to explore in Atlantic Canada?

As a guiding company, we look for fully sanctioned trails that our local friends tell us we need to ride! We also use the ECMTB forum and mtbatlantic.com for ideas on the best trail communities to visit.


Here is a tour of the Maritimes we have done and plan to again!

Explore the nearly 60km of singletrack in Edmundston just minutes from town (and the local brewery)! Ride some Sugar at Sugarloaf for the DH experience! Indulge in the Acadian culinary experience while exploring MFB Chaleur in Bathurst and Club plein air de Caraquet in Caraquet! Find your flow on the famous PEI dirt at Brookvale! Shuttle up and bomb down Keppoch Mountain in Antigonish! Ride the wall at the Railyard in Truro! Chase the Kentville Canada Cup route at the Gorge and then go explore wine country! Explore the gypsum at Irishman’s Rd in West Hants! Ride the granite at McIntosh Run in Halifax! Fly down Whitetail in Fundy National Park! Take in those Bluff views in Sussex! Enjoy some techy fun in White Rock! Check out the emerald hues in Minto and ride the ridges of the old coal mine! Find out why Rockwood is called Rockwood in the port city of Saint John!


What kind of equipment and clothing do we need?

Check out our Gear List! Our team is often asked this question, so we emptied our bike gear boxes and trail packs to make some suggestions!


Do you have weekly scheduled rides? Where could we find your upcoming schedule of events?

For the month of June, we will be offering our 1.5 hour Skill + Ride Lessons in Rockwood Park on Thursday evenings.

We will be releasing our single and multi-day dates and locations across New Brunswick soon!

Follow us on Instagram and FB for announcements, and check our events page for registration details.

Do tires make a difference?

Yes, but depending on where you are riding and the conditions you are riding in. Your tire size, tread and width can be a personal choice.


How does a rider recover from a crash?

MJ usually has treats in her bag for the team, so we usually look to her for some sugar after a fall!

We encourage our students to get back on their bikes as soon as they feel mentally ready and have healed. We all have a crux on our local trails. Eventually, we can master what trips us up, but only if we are truly motivated and are equipped with the proper knowledge and skillset.


Do you have any fitness tips (ride preparation/recovery)?

Cardio! Like many other sports, mountain biking requires endurance and bursts of power. Trail running in the shoulder season or when it is too wet to ride is a fun sport and helps to maintain your fitness level. Lindsay loves trail running! She also wrote a nice blog post for us on things you can do to stay active when you’re not riding.


In the off season, mountain bike specific plyometric and some weight training can make a significant difference in a riders strength and power. Consequently, this helps to build confidence as well. Various types of squats, lunges, shoulders and triceps exercises are important strength training activities to concentrate your efforts as they are some of your most powerful muscles – quadriceps, core and that gluteus maximus used in the sport! You’ll thank yourself on those long descents and punchy climbs.


Can you leave us with some safety tips?

Although many mean well to provide advice, there are some pointers that we recommend our students abandon in favour of our skills based teaching learned through our certification. Understanding that you are in control of your bike is the first step to really knowing how to ride it. Emily and Sam can help you navigate some of the advice you have been given and help you identify what will keep you safe, and progress your skills.


Keep your mountain bike in good condition, and complete a bike check before each ride. The air temperature and trail conditions influence your bike’s response, so you’ll want to check your tire pressure and make sure your suspension is on point.


Do you have a mountain bike idol?

Sam recently chatted with Olympian Catharine Pendrel for a feature on Mountain Bike Atlantic, for which she is the Project Manager. That was pretty rad!


Although we idolize the pros, we definitely look to local community leaders who are working toward the inclusive mountain biking community that we want to be part of in Canada’s East. There are some really rad men and women here and we are proud to call them our riding buddies!

Huddle: Women in Business New Brunswick (WBNB) has launched an international twinning pilot program with the Association of German Women Entrepreneurs (VdU).

June 4, 2020


The program aims to create lasting relationships between women entrepreneurs from New Brunswick and Germany who are in similar industries. The two companies would be of comparable size and stages.


“In these challenging times, it is more important than ever to build bridges across continents and form strong alliances. With this project, we would like to show our female entrepreneurs the opportunities that the [Comprehensive Economic and Trade Agreement] offers and open up new perspectives,” said Dr. Marie-Claire Weinski, VdU Project Leader, in a release.


The program includes at least one 60-to 90-minute meeting per month during which the matched entrepreneurs can exchange best practices, market and industry information, cultural differences and local functioning. They can also share key contacts, make connections and help each other enter local markets. It also includes a year’s worth of support from the WBNB and VdU.